The art of selling goods by placing them in television shows and movies is nothing new. Advertising is now, and always will be a bazillion dollar industry, that is, until we humans stop consuming things or completely run out of money. Some adds are shameless, some are tasteful, and some are even subliminal. Coca-cola historically inserted adds to flash during motion pictures. The viewer never actually recognized the add, the image just burned into their brain and sent them directly to the concession stand.
Coke has now reverted to placing adds on the desks/podiums in major television shows like American Idol. (I'm sure that is actually Coke in Paula's cup) The idea is to constantly reinforce to the consumer that Coke is leading the way in the caramel carbonated soft drink game. This post actually helps their cause. You're welcome Coke. No charge, this time!
 |
| click to see Time Magazine report |
You may remember the movie E.T., Steven Spielberg's famous movie about an alien who moves in with a suburban family. (Not ALF) The E.T. ate Reece's Pieces in the film, a relatively new product by Hershey's at the time, and sales shot up 65%.
 |
| click to watch clip |
Howard Koch, Jr took a satirical approach to product placement in the Movie
Wayne's World. They blatantly used product placement, even telling people that was exactly what they were doing.
Chuck is a television show on NBC which has no problem partnering with Subway
 |
| click to watch clip |
But now NBC has taken it to a whole new level. Not only are they using product placement but they are using it to push an agenda. In the new hit television series Revolution, NBC has introduced a new eco-friendly automobile. The car's engine is made completely from plants.
 |
| see clip |
When is too much, too much?
No comments:
Post a Comment